Cephalon Game Board

Game board as a Sales Learning Aid

Cephalon, West Chester, PA needed a sales learning aid for an upcoming conference. Gravity DesignWorks was requested to come up with ideas for a “game’ to be used to find out just how much knowledge that their sales people had in selling their drugs. It needed to be engaging and it needed to support up to 7 players in a game. Gravity supplied several ideas including electronic and audience response possibilities. The final choice was that of a board game. Gravity designed the entire game and how it was to be played, built all of the graphic elements and name, found  the perfect game pieces, produced the question and answer cards, then finally produced and delivered 21 individual, hand built game boxes right in their studio. The game was successful for Cephalon’s purpose.